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The Perfect Time to Engage in Business Development: Now

Over the years, many of my coaching clients have delayed implementing their marketing plans because it just wasn’t the “right time.” Clients are too busy right before the holidays. People aren’t focused on business in January because they are just getting back from...

Can Email Etiquette be Part of Your Marketing Plan?

For many of us, the convenience of email communication has turned into the nightmare of a never-ending rush of messages. Perhaps you have adopted a strategy of eliminating as many emails as possible, as quickly as possible. If your tendency is to delete emails before...

A Follow-Up to “Following Up”

In my last column, I wrote about following up as a critical part of your business development efforts. I heard from several lawyers and more than a few law firm marketers who agreed with the concept, but are struggling with consistent implementation. All of them...