About Martha Sullivan, Principal of Thornton Marketing

I am a certified professional coach through New Ventures West in San Francisco. The majority of my coaching clients are women and diverse lawyers and other professional service providers. My primary focus has been on the legal industry, where I provide business development coaching for associates and partners, and leadership coaching for managing partners and practice group leaders. I also coach managers and executives on interpersonal and communication skills, as well as self-management skills. Most of my coaching clients are on the west coast, from Seattle to San Diego, with the majority in the San Francisco Bay Area.

In conjunction with my coaching practice, I frequently speak at law firm retreats, bar association events and other non-profit associations. My workshops have included:  Recognizing Unconscious Bias; Communication and Motivational Styles; Creating Confidence for Women; Understanding the Enneagram Types in the Workplace; Developing Networking Skills; and Creating a Marketing Plan.

Recent speaking engagements have included the California Minority Counsel Program, Metropolitan Corporate Counsel Association, Bar Association of San Francisco, American Bar Association Annual Meeting, California Women Lawyers Annual Conference, Golden Gate University School of Law, and the Legal Marketing Association.

I am active in the California Minority Counsel Program (CMCP) and write a business development column for their newsletter. Since 2007, I have taught workshops and spoken at CMCP events in San Francisco and Los Angeles, and recently facilitated a one-day workshop to launch an initiative for senior associates and in-house counsel.

During ten years as a member of the Legal Marketing Association – Bay Area Chapter, I chaired the program, sponsorship and mentoring committees. I served on the Board from 2003 to 2007 and was named the Rella Lossy Marketing Professional in 2005.

Prior to starting my own company in 1999, I was a marketing manager for Bancroft-Whitney when the Thomson Corporation acquired West Publishing, and served on several integration task forces, including the brand management task force. Previously, I started an in-house advertising agency for Franklin/Templeton Investments, and worked as an account manager on the Bank of America business at Grey Advertising, and on the Levi Strauss business at Foote, Cone & Belding. I attended Simmons College in Boston, MA, and graduated with a degree in Film and Communications from the University of Massachusetts in Amherst.